Digital Marketing and User Experience Design
Dragonfly Data Factory, Boston MA
I worked with Dragonfly for over 2 years, helping them with their digital marketing needs. I started with designing their logo with the basic concept of two human faces talking/communicating, coming together in the shape of a gear/nut, representing a factory. Expressing the concept of big data bringing people together and the aspect of technology that holds the whole ecosystem in place. I also designed the logos for all of the product offerings by the company.
I designed the website, and along with the team wrote the content for it, thus delivering it on a tight deadline. I also designed and helped write the content for marketing material such as presentation/pitch decks, marketing slides, 4-pagers, 1-pagers and other position papers. Along with a few members of the marketing team, we wrote and edited articles for publishing, organized a press release and a hackathon in Hyderabad, India.
I created various info-graphics and icons for use by the company, as well as color schemes and presentation templates. I also worked on the user experience for the core product and helped the technical team integrate the new interface, with complete support and troubleshooting.
I helped create promotional videos for the company. My contribution was end-to-end, I edited the script, video editing, sound editing, the demonstration video compilation, the graphics for the videos, effects and also delivered the voice over. I continue to assist them with their promotional content needs.
Main software skills used: Basic CSS, Html, Illustrator, Photoshop, Powerpoint, Finalcut Pro, Word, Excel.